...because now they've heard your voice and you will resonate in their mind as a real person.
Now, this prospect has received an email from you, they opened the email, and received a voicemail message on their phone.
If you're average at writing email sales copy, you'll get a 15% click-through rate.
That means from the 50 people who opened your email, 7.5 people cared enough about what you said in your email to click the link and go check out that piece of content.
But hold the phone... (pun intended)
You took my advice and are using Multi-Channel Behavioral Based Prospecting.
Since you were smart and sent those 50 people a ringless voicemail also, you can count on another 15% to go back and click that email.
Now you've doubled the amount of highly engaged prospects simply by adding another channel of communication to your prospecting sequence.
These 15 people are the most engaged prospects out of that initial list of 500 cold emails you sent out.
A couple days later, we'll send those 15 people something via snail mail (traditional direct mail). This could be a sales letter, free report, or even a post card.